Feature:
Is Your Company Prepared for the Worst? Why Business Continuity Must Be Part of Your Strategy
You may think your company is prepared for adversity - but if you believe these 7 common misconceptions, it's not.
David Nolan, CEO and founder of Fusion Risk Management
A business trying to remain competitive and profitable in today's world is like the runner trying to keep pace with the machine. If a business is prepared for whatever adverse circumstances come up, the organization can take it in stride and keep moving forward. If a business is not prepared, then it will experience disruptions - and, like a runner who gets injured, the business may find it difficult to recover. To keep the business running and revenue flowing, executives must include business continuity in their overarching company strategy - and that requires a fundamental understanding of what business continuity is and what it means for the organization.
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