Conversion Quadruples and Brands See 21% Click-Through Rate With SteelHouse's Real Time Offers
January 23, 2013 --
LOS ANGELES, Jan. 23, 2013 (GLOBE NEWSWIRE) -- Brands looking to increase sales conversions during Q4 utilized SteelHouse's Real Time Offers combined with the company's rich media A2 ad format to create and deliver onsite ads that drove 21% click-through rates and quadrupled conversion.
SteelHouse (www.SteelHouse.com), an online advertising and marketing technology company, offers a suite of products that take standard display ads and marketing campaigns to "high-definition," by creating visually stunning ads and reinforcing it within a brand's own site real estate and beyond, using retargeting and onsite offers. Specifically, SteelHouse's Real Time Offers powered by A2, which can feature branded video, custom fonts, product carousels, countdown timers and more, have nearly four times higher conversion rates, yield a 950% jump in click-through rates, and help to close the sales cycle even faster when used in conjunction with display and retargeting ads.
"Relying on only standard display and retargeting ads to message our potential customers doesn't cut it anymore. The market has changed," said Caitlin Romig, Digital Marketing Lead at Rosetta Stone, the world's leading provider of technology-based language-learning solutions. "SteelHouse enabled us to go even further with our marketing by using A2 ads and adding Real Time Offers to our campaigns. As a result, we saw a 32% lift in RPV (revenue per visitor) and an 18% click-through rate on one of our Cyber Monday promotions. In 2013, we plan on continuing to work with SteelHouse on this integrated campaign approach."
"It all comes down to smart marketing, dynamic and visual content, and data intelligence to match offers and messaging with the right customer," said Mark Douglas, President and CEO of SteelHouse. "Most customers are already sitting on a gold mine – their data. Mining that data and knowing how to convert it into revenue is our specialty. This will be a big trend in 2013 – marketers finding their gold mine and building campaigns (retargeting, onsite ads, email, and more) that integrate rich media using their existing content, and launching them into the right sequence of channels at the right time and using one channel to reinforce the other. The brands that know how to incorporate each of these pieces into their integrated marketing approach will see the highest return in sales."
For more information on SteelHouse's Real Time Offers powered by A2, please visit http://www.steelhouse.com/products/real-time-offers/.
SteelHouse™ (www.SteelHouse.com), an ad:tech award-winning company, brings innovative advertising solutions to brands, agencies and eCommerce marketers. SteelHouse reaches more than 125 million consumers a month, across hundreds of the world's largest brands. The company's behavioral marketing solutions including A2, Real Time Offers™ and Retargeting, enable companies to drive high engagement in their ads, on or off their site, based on their consumers' real time behaviors.
The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.
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