\ Crimson Cup Welcomes The Coffee Potter in Long Valley, New Jersey
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Crimson Cup Welcomes The Coffee Potter in Long Valley, New Jersey


September 14, 2017 --
Crimson Cup Welcomes The Coffee Potter in Long Valley, New Jersey

Columbus, Ohio Coffee Roaster Crimson Cup Coffee & Tea recently welcomed The Coffee Potter to the group of independent coffee shops, cafés and bakeries it supports in 29 states. The shop at 24 Schooleys Mountain Rd, Long Valley, New Jersey held its grand opening in May.

“We're excited to welcome Owners Geralyn and David Hickey and their team to the Crimson Cup family," said Greg Ubert, founder and president. “Training entrepreneurs to run their own independent coffee houses is a big part of our mission as a coffee roaster and coffee franchise alternative."

The Coffee Potter's Mission is to, “Unite the Community and Connect its People," David Hickey said. “Our town deserves good coffee, and our hope is that this shop will be a place for community and relationships."

The Coffee Potter serves a full menu of hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies and other custom drinks. The shop also features a brew bar for pour-over coffees and a tap system for Crimson Cup's Nitro cold brew. To complement drinks, the menu includes breakfast and lunch fare ranging from cookies, muffins and pastries to sandwich wraps and ricotta pies.

The 1,200-square-foot coffeehouse has space for about 25 customers to gather. It offers free Wi-Fi to keep mobile workers, students and business leaders connected while they enjoy their coffee. For coffee lovers on the go, The Coffee Potter also offers drive-thru service.

The Hickeys learned how to run a successful coffee shop through Crimson Cup's 7 Steps to Success coffee franchise alternative. Based on Ubert's book, Seven Steps to Success in the Specialty Coffee Industry, the program teaches aspiring coffee shop owners everything they need to run a profitable business.

“It's a tall order to master all the elements of running a small business while simultaneously learning the nuances of the specialty coffee business," Ubert said. “That's why we developed our 7 Steps program! It offers all the support of a franchise – and more – but without franchise fees, royalties or business restrictions."

Crimson Cup consultants guide new coffee shop owners in development of a coffee shop business plan and assist with site evaluation, on-site training, marketing materials, menu ideas and much more. “Our services are designed to help reduce costs, increase profits and eliminate potential headaches," Ubert said.

Through its 7 Steps program, Crimson Cup has helped hundreds of independent coffee shops to develop thriving businesses. According to company records, more than 85 percent of coffee shops whose owners complete this proven program are thriving in business five years or more after opening.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine's 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company's own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

Read the full story at http://www.prweb.com/releases/2017/09/prweb14696314.htm.

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