\ L'Oreal Seeks to Make Skincare Smart With Patch That Measures UV
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L'Oreal Seeks to Make Skincare Smart With Patch That Measures UV

By Bloomberg News

(Andrew Roberts)-

This story is for research purposes only.

(Bloomberg) -- latest effort to keep sun worshippers from harm doesnt involve lotion.

The Paris-based cosmetics maker introduced a skin patchon Wednesday designed to monitor ultraviolet exposure and help consumers educate themselves about sun protection. Worn like a band-aid, the My UV Patchwill be offered under the La Roche-Posay brand later this year, LOreal said in a statement.

The product,unveiled at the annual International Consumer Electronics Show in Las Vegas, shows how the worlds largest cosmetics company is seeking to stay relevant amid slowing sales. It was developed by LOreals U.S.-based technology incubator that in 2014 came up with Makeup Genius, an application that turns a mobile device into a digital mirror, enabling users to try on LOreal cosmetics virtually.


Connected technologies have the potential to completely disrupt how we monitor the skins exposure to various external factors, including UV, said Guive Balooch, global vice president of the incubator.

The one-inch patch, which is half the thickness of an average hair, stretches and adheres directly to any area of skin that the consumer wants to monitor, unlike the rigid alternatives currently on the market, LOreal said. Wearers will be able to take a photo of the patch and upload it to a mobile app to determine the amount of UV theyve been exposed to.

To contact the reporter on this story: Andrew Roberts in Paris at [email protected] To contact the editors responsible for this story: Matthew Boyle at [email protected], Paul Jarvis

2016 Bloomberg L.P.



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