Selling Tips for Success on eBay
By Josh Wardini
eBay gives sellers the possibility of reaching a huge market, but people who have never sold anything on the platform before can find the whole process slightly overwhelming.
Whether you want to just shift a few unwanted items from your home or set up your own online business, the selling process is very similar. There are a few tips and tricks you could use to get on the road to success.
Understand the Costs
Selling your items on eBay is not free, there and fees and costs associated with it. It is best that you become familiar with these costs to ensure that these are taken into consideration. This way you can work out if it is worth selling.
You are allowed to sell 20 items per month free of charge, after that you will always be charged a 35p insertion fee for each item you sell. There are also a few added extras such as if you want to list your product into two categories, or chose more than one photo for your listing.
10% of your total sales will also go to the company, and if the sale is made through PayPal there is a 20p per transaction fee, and an additional 3.4% of the total sale price will be taken.
Before you start selling, you should work out exactly how much it is going to cost you for each sale, which will give you a clearer idea of the potential profit you can make.
How much do you sell your item for?
Selling your item for the right price is crucial when it comes to selling on eBay because of the large competition out there. You don't want to make your item too expensive if there are similar products out there at cheaper prices. If you place your product too low, you may get the sales but you won't be making much of a profit.
To get an idea of the proper pricing for your items, do some research and see what similar items have recently been sold for. Keep an eye open for daily deals and running promotions that can drop the prices in particular categories for a short period of time.
You also need to ensure that you price the postage correctly, otherwise there is the chance that you will end up out of pocket. You can use the Royal Mail price finder to establish an accurate price of how much it will cost you to post an item. High postage costs have potential to put some customers off, so try to keep these costs down if possible.
High Quality Photos
As customers can't physically see an item, all they have to go by is the photo that provide. Therefore, you should try to make the image as high quality as possible for maximum credibility.
If possible, you should show the product from a variety of angles, and include any other elements that come with it, such as the box and instruction manual. You don't need an expensive camera in order to be able to achieve this, just take some care and attention when it comes to lighting and focus. Natural daylight is the best light for a clear photograph.
Unknown to many, the time that you place your listing can play a big part in how successful it will be. Research suggests that the best time to end any auction listing is on a Sunday evening. There are several reasons for this but for the most part, it is the most likely time that people are available to browse the internet.
Additionally, with auction listings, you are able to choose the amount of time that the product is listed for. Unsurprisingly listing for the maximum 10 days is usually the best option because it gives maximum exposure to any potential buyers.
If you are selling a seasonal product, you should consider the best time to put it online. If you are selling products that people may want to buy as a gift for Christmas, then put it up a good few months in advance.
Building up your profile
Although it is possible to open up an eBay account and start selling immediately, it is not always advisable to do this. It is recommended that you first become an eBay buyer. This way you can start to build up an eBay history even by buying a few items ever so often. If you pay promptly and take the time to give feedback, this can all help to improve your eBay history.
Choosing a username is an important process, as in some respects it will be the name of your online retail business. Pick something that will instil trust from your buyers and that is also both simple and professional. It helps if it is relevant to the type of things that you are going to sell.
Writing a product description is often the hard part of a listing as it can easily make or break a sale. Although you are only allowed 55 characters in your title, make sure that you pack it with keywords so that buyers can find your product easily.
When it comes to the actual description, you should try to provide as much information as possible so that people know what they are buying.
As a few general rules, you should try to avoid using any caps lock or symbols and avoid any spelling errors. These can stop your listings from being searchable and can be a very real problem.
For a good description, you should highlight the key features and top selling points. Be honest about any problems the product has, this way the customers will be confident about what they are getting. Make sure that you also list it in the right category.
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