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Editorial: Partnering with SVA to celebrate women in business By Clip Syndicate Women face many challenges in their business careers and once again this year WISC TV and Madison Magazine are partnering with SVA to celebrate women in business and encourage local connections and growth opportunities at the Women in Business Initiative breakfast. ...Read More »
Under the Hood - Tire Replacement By Clip Syndicate When to replace your tires. ...Read More »
Effective Advertising By Clip Syndicate One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing. In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types. I will call this sort of strategy "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town. ...Read More »
Veteran recalls Dday By Clip Syndicate Veteran recalls Dday ...Read More »
Griffiss aid By Clip Syndicate Griffiss aid ...Read More »
Australian Defense Company Chooses Huntsville for US Headquarters By Clip Syndicate Australian aerospace and defense company EOS (Electro Optic Systems) plans to open a manufacturing plant in Huntsville, bringing 200 jobs to the area. ...Read More »
CVS announces opioid take back By Clip Syndicate CVS Pharmacies are rolling out medicine take back boxes for people to dispose of their medicinal prescriptions. ...Read More »
Small business workshop By Clip Syndicate Utica Municipal Housing Authority hosts small business workshop ...Read More »
Officials Warn about Causeway Closure at South Padre Island By Clip Syndicate The Texas Department of Transportation will be closing one lane westbound on the Queen Isabella Memorial Causeway. ...Read More »
Body Found South of Mission By Clip Syndicate According to police, the body was found on federal property. ...Read More »

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