features
Blur Studio Reels In Animation for Goldfish Crackers Campaign
Blur Studio recently completed a ten-spot series of commercials for Pepperidge Farm Goldfish crackers via Young & Rubicam, NY. The campaign is entirely computer generated and was directed by Blur's Leo Santos.
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Search Engine Optimization: Searchers are not experts
In this clip, host Richard John Jenkins pokes a little fun at searchers as well as web developers. He details an unscientific study he conducted with his mother, who he tasked with looking at one of his websites to determine what she thought needed to be fixed.
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The New Video Standards War - Ogg Vorbis vs. MPEG-4
There is a new video CODEC standard battle that is about to turn into a full, blown out war. On one side is Google and FireFox with the Open Source video format called Ogg Vorbis. In the other corner is Apple with the industry standard MPEG-4. The shared ground they are fighting over: dominance in HTML5. This article looks into this new battle and looks to see if there is already a clear winner.
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Search Engine Optimization: See your site through your searchers eyes
In this clip, host Richard John Jenkins discusses how you can see your site through your searchers eyes. He discusses the Golden Triangle. He also discusses Enquiro Eye Tracking Study, which looks at how people look at websites and how they scan what is on the websites that they visit.
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Search Engine Optimization: The need behind the search query
In this clip, host Richard John Jenkins discusses the need behind the search query. He explains that people perform three types of searches based on their search needs. These include Navigational, informational, and transactional searches. He explains in this video.
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Search Engine Optimization: How searchers search
In this clip, host Richard John Jenkins takes another look at how searchers use search engines to search. He shows this by trying to find an SEO firm in his neighborhood. He discusses how most people start searches broad to narrow, and he discusses how SEO's make the mistake of optimizing sites for very broad terms. You don't want to optimize sites for broad terms unless you don't have any competition. He explains it in this clip.
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Microsoft ships Windows 7- should you buy it?
Did you hear? Microsoft is releasing a new version of Windows - should you buy it? Windows 7 is here. In this article you will find out if Windows 7 is worth the wait and whether or not you should upgrade. Or is Windows 7 just another Vista?
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The Project Success Method: The Easier Way
During a coffee break at a business conference a few years ago, Ifell into conversation with the executive vice president of a Fortune 100 company. After a moment or two he read the company name on my name tag. "So you help companies achieve success withtheir projects. That's a tall order,'' he said. "Who've you worked with?"
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Search Engine Optimization: Inside the mind of the searcher
In this clip, host Richard John Jenkins gets inside the mind of a searcher, in this case, himself. He details how people search, in a circular fashion, and not in a linear fashion and why.
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Search Engine Optimization: Web site themes
In this clip, host Richard John Jenkins discusses the six types of web site themes; web based sales, offline sales, lead generating, market awareness, informative or entertaining, and influence or persuasion. He gives examples of such websites and defines what each is.
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