Campbell Soup Co. to Introduce Special-Edition Warhol Cans
Andy Warhol revitalized the Campbell's (NYSE:CPB) soup can in the 1960's and he's set to do it again, 25 years after his death. The Campbell Soup Company will introduce a line of special-edition cans depicting Warhol's iconic imagery this sunday in Target stores. While Campbell was hesitant towards Warhol's work depicting its cans when it first hit the art world, by 1964 the company expressed its approval of his pieces. In fact, this is not the first time they have used his work. Campbell commissioned Warhol to do paintings for advertisements in 1985. The soup company will distribute 1.7 million specialty cans, coming in four varieties, each costing 75 cents.
|Campbell Soup Co. to Introduce Special-Edition Warhol Cans|