How to Benefit from Email Marketing in 2018
By Dan Radak
If you thought about giving up on email marketing and replacing it with some other digital marketing technique, hold your horses. Email marketing, unlike what some marketers argue,is alive and well, and still remains one of the most effective promotion methods. Even with the latest trends, such as live streaming, chatbots, data visualization, and voice-drive SEO, email marketing can still give you an incredible return on investment (ROI). The year 2017 is almost over, so let's see what major benefits email marketing could provide for you in the year to come.
1. Increased brand awareness
Regardless of the industry niche you operate in, you can't succeed and bring in more customers if people aren't aware that you exist. When it comes to email marketing, it can have a positive effect on your brand (if you know what you're doing), because every email you send exposes people to your brand and your business. A consumer that received an email from you and needs the product orservice that you offer is more likely to choose you over your niche competitors. You only need to turn them into loyal customers, and business growth is guaranteed.
2. Easy to track
People used to spend their money on different marketing techniques, but could never know which one is successful (and to what extent). With email marketing, you can track the conversion rate and click-through rate, and gain valuable insight regarding the success of your email marketing strategy. Relying on this data is crucial when you want to bring in some changes to improve your email marketing strategy.
Unlike with traditional marketing methods, there's no fee that you have to pay and you're free to send emails to anyone you want. This makes email marketing one of the most cost-efficient means of marketing out there. You don't have to pay for the cost of print and postage, like in the case of flyers. The only thing you'll have to pay for is email marketing automation software for automating and tracking your emails. You're still going to get a better ROI, even if you decide to take it a step further and use a valuable email signature generator or direct great video content for your email marketing campaign.
If you're having issues with non-targeted marketing, email techniques are the perfect solution. The reason why email marketing is so effective is because you already have people interested in your brand in your email list. These people are called "low-hanging fruit" or qualified leads, because they don't require much convincing to become regular customers. You can target people who have already bought from you, when you're coming out with a new offer, and also those who might be interested in your offer.
5. Implementation of a call-to-action button
Another major advantage of email marketing is that it gives you very effective implementation of the call-to-action button. This way, you can create an opportunity in which the people you reached can make a purchase with just a few clicks after opening your email. This may be perceived as digital impulse buying, and you can exploit it at an unprecedented rate through sending emails. According to Wordstream.com, emails with a single CTA increased sale by 1617% and clicks by 371%. Just educate yourself on how a CTA button should look, choose a proper use of action verbs, the right color, and the length of the text above. It will increase the probability that your customers will make a purchase.
Email marketing isn't going anywhere, which we can conclude from considering these facts. It still stands as a communication channel that presents you in a more professional light, making you someone to be seriously considered. Even with the rise in popularity of various IM platforms, email marketing has simultaneously been evolving too, becoming more practical, straightforward, and mobile friendly.