A detailed look into Customer Relationship Management
SMEs share the real benefits from their CRM solutions
With customer services a top priority for increasing loyalty and profit, a large number of companies are investing money and resources in CRM solutions. There is, however, at present, very little published evidence on the current level of return on investment (ROI) that small and medium sized organisations (SMEs) are gaining from such solutions. Understanding the ROI is essential to gauging the success of CRM implementation within an organisation. Seeing how peers are deploying their CRM solution can help SMEs both purchase a solution that best suits their needs, and improve the function of their existing solution.
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